Our Story begins with my two daughters Alexa and Sabrina (students at John Jay high/middle school in Katonah, NY), and our Australian Cattle Dog Buster (FUN FACTS: The Australian Cattle Dog was first nicknamed the "Heeler" by Aussie Farmers in the 19th century after the dogs ability to coral cattle by nipping at their heels!). Buster, from day one, has always been a very picky eater. My kids were concerned with his poor eating habits, and began to cook for him. The ingredients quickly morphed from store bought ingredients, to local farm bought organic ingredients. As they worked toward perfecting the recipes, Alexa and Sabrina carefully researched foods for Buster that were highly nutritional, safe for daily consumption, and foods that he truly enjoyed eating! This extensive research also led us to speak with animal nutritionists, to make certain the food we were making was the absolute best it could be.
Over the 2015 Christmas Holiday, my children approached me (Alex aka Dad) about starting a company to sell the food that they had created for Buster. In their hearts, Alexa and Sabrina really wanted to give other dogs in our area an opportunity to experience real, farm-to-bowl, organic dog food. With our March 2016 official company introduction, Alexa and Sabrina said the following: “Buster literally jumps up onto the counter and whimpers for his food as we prepare it for him. And we've definitely noticed the difference of feeding him our food. Buster's coat is shinier, his eyes are bright and clear, his mind is alert, and he jumps higher than ever catching Frisbees, and chasing us in the snow!! We've opened our company so other people can see the same happiness with their dog(s)”.
The ingredients we use in our foods are designed to be simple, pure, and delicious: Poultry or Beef, Sweet Potato, Green Beans, Rolled Oats, Hard Boiled Egg, Egg Shell, and Olive Oil. That’s it! All of our ingredients are grown and raised locally, from New York State farms ONLY (With the exception of the Olive Oil of course!). We are dedicated to providing the finest quality food made from organic, and GMO free ingredients. Our homemade dog food is never processed, and contains NO preservatives, supplements, chemicals, hormones, antibiotics, heavy metals, or additives.
All of Heelers foods are made personally by hand, and prepared in small batches to ensure superior quality. In order to naturally maintain maximum freshness, we package all of our foods into convenient vacuum sealed packages immediately upon completion of the cooking process. Our unique steam cooking method locks in all of the nutrients and natural flavors of the food. Your dog will absolutely love the taste!
Heelers Made Fresh is located in Katonah, New York, and is exclusively available to residents in the Hudson Valley Region including Westchester and Putnam Counties, as well as Fairfield County, and Manhattan.
Alexa and Sabrina set out to create the absolute highest quality dog food available, and in accomplishing this, also established the quintessential "Local" company! By keeping everything Heelers Made Fresh does (from production to consumption) at the local level, we are blessed to contribute to, support, and feed our local farms, businesses, and communities.
Alexa and Sabrina also represent the 4th generation of family native to New York. In fact, our family has resided in Westchester County for nearly 100 years! Great Grandma Bessie is still healthy and going strong at 101 years old!!
As parents, you can imagine how proud my wife Rosie, and I, are of our daughters! Teaching my children about entrepreneurialism has probably been one of the most rewarding endeavors I have ever undertaken. The lessons of operating a business is just something not taught in elementary, middle, or high school. The experience for my daughters will last a lifetime!
We've dedicated Heelers Made Fresh to all of the wonderful dogs in our local communities that we call a son, daughter, sister, brother; and without question, our very best friend! Enjoy in good health!!
The Amoriello Family
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